you hire a web consulting firm to develop your web site. They
create a powerful site and you now have a great presence on
But now you need to change the information on the web site
-- detailing new products or services or updating existing
information. You have to either contract the consulting firm
to make these changes for you or develop the skills in-house.
Or you could use database integration technology to make
changes to your web site. You would use simple on-line forms
with your web browser to edit the information in the database.
These changes are immediately posted to the web site and you
You are now self-sufficient, eliminating the time, cost and
complexity of contacting the consulting firm to make the changes.
- Database integration technology can greatly reduce the
cost of developing a web site in the first place and even
make otherwise impractical sites do-able.
- Development costs are reduced by first storing the desired
information in a database or accessing existing databases.
Then, a limited number of templates are created to display
different categories of information. Finally, the web pages
are generated automatically using the defined templates
and data from the database.
- This approach is much more efficient than creating every
individual web page and link 'by hand'.
- One of the strengths of a great web site is that it's
kept up-to-date by frequent changes and additions. The burden
of ongoing site maintenance is greatly reduced using database
- To add or change information on a Database WebWorks web
page, you change the information in the database itself.
The web pages are updated automatically.
- Changing information in your database takes much less
time than manually creating new web pages or editing web
pages by hand, and you can easily edit the database with
your web browser using on-line forms.
This approach yields major cost savings and slashes information
Database integration technology can provide sophisticated
services that go beyond the simple display of static information.
An automated search agent can search your database periodically
for information of interest to your customers, and it can
e-mail the results.
For instance, customers at a real estate site could fill out
a profile specifying the criteria of the house they are looking
for. Each week, the automated search agent would search the
listings and e-mail each customer information about houses
matching their criteria.
Static web pages provide only a fixed way to look at information.
Using database technology you can add much more flexible ways
of viewing the information.
Here's another example:
Let's say that a public TV station puts their program guide
on the Internet using traditional static web pages -- the
program schedule is now available to viewers who can check
each day's list to see what is playing.
If this service was in a database it would be much more flexible
and much more attractive to the viewer.
In addition to being able to see a day's program listings,
the viewer could look up when a particular show was playing.
Viewers can search for the show even if you didn't remember
the exact title using a partial match search or ask for more
general information, like when the news programs are on.
The database could also generate an alphabetical list of
all of the programs playing at the station including what
type of programs they were. The viewer could even search the
descriptions of the shows for a particular topic of interest.
There are more applications of online database integration
on the Database WebWorks Examples
Imagine a site where your customers have immediate access
to all the information they need from your company -- say,
product or service catalogs with full details, pricing and
availability, account information, order tracking, and shipping
status. Automated support services including a searchable
question/answer database or a support bulletin board can be
Database WebWorks can design automated notification systems
so your customers are quickly notified when special offers
or information, relevant to their specific interests, becomes
Companies that provide easy access to vital information and
personalized customer services inspire customer loyalty and